The title is, presumably, a nod to “Ceci, C’est Ne Pas Une Pipe,” the phrase which Rene Magritte wrote on his famous painting La Trahison Des Images. The painting wasn’t, of course, a pipe, just a painting of a pipe. This Is Not A Pipe isn’t a pipe either–it isn’t even a painting of a pipe

Go here to see the original:
Alexander McCabe / Paul Odeh: This Is Not A Pipe